Natteravnene in Bergen Sentrum

Student assignment with real client

Organized by: Norges Kreative Fagskole
Spring of 2012

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Brief: Natteravnene (Night ravens) are adult, sober presence in the city at night. They help curbing violence, drugs and crime. They wander the city to help young people who are drunk, cant get home ore are in trouble some how. Create a campaign aimed at attracting more volunteers to the organization. The campaign shall provide the people of Bergen more and better information on what Natteravnene in Bergen Sentrum actually do, how their work makes a difference and how they go forward in their work.

Client: Natteravnene (Night ravens)

Target audience: Men and women aged 35-60 years. I We believe that these are the easiest to reach on the basis of emotional responsibility and interest. This group is often parents or grandparents, and want to create a safer city for their loved ones. Another important and positive factor is that men and women of this age often have completed their studies, and to a greater extent settled. This makes them more stable.

Communication goal: Our goal is to make a point of the fact that more Natteravner means a safer city for Bergen's youth.

Solution: We illustrate how a situation can look different in the dark than in the light. If you look twice you will discover something that you did not see the first time. We show this by using dark images, where a flashlight reveals what's really going on in the picture.

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Ad

Header: "The more we are, the more we see"

Body: "When we are present at night, it helps preventing violence, substance abuse and crime in Bergen. Become a Natteravn too."

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Webpage

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App

The app has two functions. On one side it is a way for Natteravene to contact a persons ICE (in case of emergency contact). On the other hand, it is a way to reach Natteravnene if you see activity in the city that can cause consearn.

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Business Cards

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